世．界．之‧窗－2016最具创新力企业 出炉啦！
Top 10 第10名Taco Bell
Competitive Advantage: This American fast food chain has (1)tapped into mobile apps to improve its service from order to pickup.
Next Challenge: Expanding international locations.
竞争力：这家美国墨西哥风味速食连锁店利用手机app引领另类点餐潮流。
下一挑战：增加全球分店数量。
Top 9 第9名 Black Lives Matter
Competitive Advantage: Black Lives Matter campaigns for treating African Americans with humanity, having a network across more than 30 chapters worldwide. It's a great force with impact seen at national level.
Next Challenge: State violence. Public lack of understanding of the mission behind the movement.
竞争力：平权团体「黑人的命也是命」争取非裔美国人的人权，现已拥有全球超过30个分部的运动人士网络，是足以影响国家的势力。
下一挑战：公众不理解平权运动的使命，是一种国家暴力。
Top 8 第8名 Alphabet
Competitive Advantage: Alphabet's algorithm capability is unrivalled, and it sells the most affordable VR product on the market with Cardboard ($25).
Next Challenge: European antitrust challenges.
竞争力：Google母集团Alphabet的运算能力几乎无人能敌，它的虚拟实境装置"Cardboard"(纸板)是市面上价格最实惠的（25美元）。
下一挑战：欧洲的反垄断声浪。
Top 7 第7名 Apple
Competitive Advantage: Apple is influencing consumer technology on a global scale, growing an entertainment business (Apple TV and Apple Music) and breaking into the auto and health care industries.
Next Challenge: Topping its own success.
竞争力：影响全球消费科技，除娱乐事业外，也涉足汽车和医疗。
下一挑战：研发超越既有成就的产品。
Top 6 第6名 Amazon
Competitive Advantage: Its Amazon Web Services arm is now a multi-billion-dollar provider of cloud-based services for business customers. Amazon will never stop expanding into new businesses.
Next Challenge: Developing unmanned vehicles to deliver packages.
竞争力：价值数十亿美元云端服务的供应商，且将持续扩展、尝试不同面向的事业。
下一挑战：无人机运送服务。
Top 5 第5名 Netflix
Competitive advantage: Netflix has (2)beefed up its original content like House of Cards. It is investing in (A)high-profile films with big names, (3)catering to niches with different genres.
Next challenge: Overcoming obstacles in growing global footprint, such as broadband limitations and varying local regulations.
竞争力：增加原创内容如纸牌屋，投资大咖出演的高规格电影，瞄准各种不同爱好的小众市场。
下一挑战：扩张全球版图中，需解决当地频宽限制和相关规定。
Top 4 第4名 Uber
Competitive Advantage: Being ranked the most valuable startup at more than $50 billion in 2015. Locking in deals to monetize the huge, untapped data trove on its users.
Next Challenge: Heavy competition and regulatory (B)hurdles.
竞争力：身价超过500亿的Uber是2015市值最高的新创企业，擅长使用庞大的第一手使用者资料营利。
下一挑战：与计程车业者的激烈竞争和法规的阻碍。
Top 3 第3名 CVS Health
Competitive Advantage: With nearly 10,000 stores in its network, CVS has launched one-stop health shop, combining pharmacy services, retail, and in-store clinics. Its own Digital Innovation Lab aims at creating smart devices to improve health care.
Next Challenge: Saw a dip in sales in 2015 because it dropped tobacco products and added low-margin generic drugs.
竞争力：美国近万家分店的知名药妆品牌，一店结合药品、贩售、诊所看诊功能，自家数字化创新实验室研发医疗智慧产品，赋予卫生保健新面貌。
下一挑战：停卖烟品和使用低利润药品导致2015销售额下滑。
（欲知前2名企业为何，详见D11）
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