苹果市值突破一兆该做什么？Tim Cook发信向贾伯斯精神致敬
Apple 公司本周发布的第三季度财报当中除了说明是销售最强劲的一个季度外，也预告该公司即将成为首间市值突破一兆的公司，美国时间 2018 年 8 月 2 日上午，该公司正式宣布达成这个里程碑，Apple CEO Tim Cook 随后向员工发出一份公开信，内容提到这是Apple创新的结果，并要员工向贾伯斯的精神看齐。
根据 Apple 公司发布的第3季度财报，该公司第3季度营收年增 17%，来到 533 亿美元，iPhone整个季度卖出 4130 万部、平均销售价格 (ASP) 为 724 美元，高于第 2 季的 728.30 美元。对此，Apple CEO Tim Cook 表示，今年第 3 季为 Apple 历史以来最强劲的第 3 季度，也延续了 4 个季度的双位数营收成长。
而在隔没两天，Apple 公司股票于开盘持续上涨，突破 207.05 美元，收盘来到 207.39 美元，说明公司市值正式突破1兆。
路透社随后取得内部员工信件，指出Apple CEO Tim Cook 向公司内部超过 12 万正职员工发出一封信件，内容提到财务业绩只是反应苹果公司持续创新的结果，强调 Apple 的成功归功于每个员工的奉献精神、热情与辛勤的工作。
不过仔细看这封信件，Tim Cook几乎有将近一半的篇幅都在缅怀已故执行长Steve Jobs，他在文中强调，贾伯斯创立的苹果公司，认为人类的创造力能够解决最大的挑战，同时也提醒员工要继续创造惊喜和喜悦、保有让世界各地人们丰富自己与他人生活的使命感，正如同贾伯斯在公司获得成功时，做的事情一样。
Team,
Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.
It’s you, our team, that makes Apple great and our success is due to your hard work, dedication, and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.
Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers, and all those who came before us at this remarkable company.
Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges – and that the people who are crazy enough to think that they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.
Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.
Tim