东森新连锁联手全网赢销启动「洲际培育中心」计划　钱进美国、星马挑战18亿业绩

▲王令麟全球布局玩真的！东森新连锁「洲际培育中心」正式启动。Gary Wang is serious about his global expansion! (采访撰稿／记者陈珊珊；摄影剪辑／记者谢盛帆)

▲持续追求「立足台湾、放眼中国、经营全球」目标，「东森全球新连锁事业」横跨北美、星马的洲际培育中心于7/4（六）正式启动。”ecKare” officially establishes it’s training centers in North America, Singapore and Malaysia on Saturday, July 4th, to continue its pursuit of “Starting from Taiwan, aiming at China and Worldwide expansion”（图／记者林敬旻摄，下同）

Title: ecKare, along with it’s team in the field, NetsVictory (along with Sirius Global), Activating the “Inter-Continental Training Centers”, Set Foot on Global Market!

记者万玟伶／台北报导  By Alice Wan, Taipei

去年12月，在第三届「东森全球新连锁事业」社交电商大会上，东森集团总裁王令麟喊出2020年将展望全球。随着5/1宣布在香港启动，今（7/4）更宣布「洲际培育中心」正式启动，让所有经销伙伴从现在开始起跑，以无远弗届的网路，在台湾就能串接北美、马来西亚、新加坡国际生意，在疫情底下冲出一张漂亮的成绩单！

In December, 2019, at it’s third “ecKare Social Network Convention”, Gary Wang, CEO of Eastern Media Group made his remarks on expanding the business of his company, ecKare, worldwide in 2020. Following the opening in Hong Kong on May 1st, ecKare announced it’s launching of “Inter-Continental Training Centers” today (July 4th); all distributors can now connect Taiwan to businesses in North America, Malaysia and Singapore via the infinite function of the internet, brush aside the impact from COVID-19 and achieve remarkable sales results.

在伙伴热情簇拥下开展的启动仪式现场，王令麟总裁也录了一段话勉励现场所有经销伙伴，除了感谢东森的「全网赢销」团队以及从美国新加入的「天狼国际」，在全球疫情有增无减的当下善用网路工具，也大力看好未来东森继续拓展至加拿大、墨西哥、拉丁美洲与东南亚市场，「把东森的社交电商理念发展到全球，展现宅经济零接触的威力！」现场更以Zoom连线国际，包括北美培育中心Vivan、马来西亚培育中心Jessica、新加坡培育中心Neo与东森全球新连锁事业国际部暨培育部部长Winnie梁慧庄，都在世界各地透过网路跨国连线，零时差同步参与盛会。

At the opening ceremony, CEO Wang made an appearance via a video recording to cheer for distributors, thanking the NetsVictory team and the Sirius Global team, being ecKare’s latest addition from U.S., using online tools under the global pandemic to make the business work. Wang also positively forecasted the expansion to Canada, Mexico, Latin America and South East Asia markets. “We want to expand ecKare’s social network e-commerce concept globally and show everyone, the power of zero face-to-face contact stay-at-home economy!” said Wang. The ceremony also connected training centers worldwide via Zoom connection, joined by Vivian from North America, Jessica from Malaysia, Neo from Singapore and Winnie Leung, Chief of ecKare International & Training Dept……..no time difference can keep them from joining this celebration.

东森全球新连锁事业总经理彭振东表示，东森在王令麟总裁打造下成为创业平台，最初就是以「东森全球」为视野，「成立短短2年8个月，我们首年业绩1亿、第二年9亿，洲际培育中心成立后，放眼全球华人市场，今年将挑战18亿业绩！」跨国中心创立以后，未来伙伴在各自区域就能得到行政、物流、销售资源，以东森严选的产品打通市场，「今天只是开端，下一步从北美辐射出去的拉美市场和中南美洲都是东森的目标，今天是我们的里程碑，也是开端！」

ecKare GM Tony Peng said, the career platform President Wang created at EHS, is targeted at a “global perspective” in the beginning. “within 2 years and 8 months since our establishment, our revenue reached NTD100 million, the 2nd year NTD900 million. After the opening of our training centers, we can target all overseas Chinese-speaking markets, looking at NTD 1.8 billion in sales revenue!” said Peng. The centers will be providing partners, administrative, logistic and sales resources to sell out ecKare’s carefully selected high standard products, “Today is only a kickoff of something grand, we aim to expand to North and Latin America next, today marked our milestone and our beginning on global expansion!

▲东森全球新连锁事业总经理彭振东（中）与全网赢销系统创办人Caro（右）、天狼国际团队领导Alex（左）三方签约，宣告「洲际培育中心」正式启动。ecKare GM Tony Peng, center, signs with NetsVictory founder Caro, right, and Sirius Global Alex, left, initiating “Inter-Continental Training Center”.

虽然横跨美国、星马的培育中心甫成立，但东森经销团队早已透过社群工具深入当地市场。彭振东大赞：「由Caro老师领导的『全网赢销』是东森经营事业伙伴体系一个很独特的团队，他们善用社群工具，以自己的培育行销系统，让经销团队用更简易的步骤牵动美洲市场。」东森的金字招牌与全网赢销的实际行动力，让远在美国、经销实战力经验丰富的天狼国际团队领导Alex程重诚，即使退休了，还是选择加入东森、重新复出。

Although the training centers have only launched recently, the teams of distributors are already utilizing the centers along with social network tools in each of their local markets. Peng complimented that “Caro’s NetsVictory team, along with the team Sirius Globa, is unique in the ecKare family, they make good use of the tool and resources, combine with their marketing development system, to easily explore the American market.” The brand ecKare uniting with NetsVictory’s activities, brought us Sirius Global’s Alex, a veteran of distributors in U.S.. Alex is now back from retirement and he is now, into the game with ecKare.

彭振东笑言，当初Alex主动联系加入东森的意愿，是疫情正热的时候，不确定对方是否认真下定决心，他随口问了一句：「那你要不要来台湾一趟？」，「好，我要去。」冒着坐飞机被感染的风险，以及忍受14天的隔离过程也要来，让王令麟总裁也大惊。「本来东森前进美国的计划是2年后，Alex的加入大大提前我们的布局。」

Peng said, Alex actively asked to join ecKare when the pandemic was heating up, he wasn’t sure Alex was serious, so he asked casually, “Alex, would you like to come to Taiwan to meet us?” and Alex said “yes, I would!”. Alex then book his ticket and jumped on his flight to Taiwan，ignoring the risks COVID-19 can bring, and he even didn’t mind to endure 14 days of quarantine upon his arrival to Taiwan. Even Eastern business group’s CEO Wang Ling-Ling was surprised at Alex’s determination on flying over to meet-up …..Wang said, my original plan was to expand the business scope to U.S. in 2 years, but with Alex joining us, our plan had greatly accelerated.”

▲7月4日不仅是洲际培育中心成立的日子，同时也是美国国庆日。彭振东感性地说：「200多年前美国成立，成为一个伟大的国家。东森希望不用走到这么远，所有伙伴3年之后都月入破百万美金！」4th of July is not just a launch date of training centers, but also the Independence Day of the U.S. “200 years ago, a great country was established. We don’t need a time-span that long, all our partners should be able to earn monthly, over millions of dollars in 3 years.”

之所以选择东森做为复出的合作对象，Alex直言：「因为我看到非常大的伟大项目！」领先业界将传直销与社交电商结合的「东森全球新连锁事业」，对他来说是革命性的生意模式，而王令麟总裁对他来说，也是一股很大的前进动力，他热情表示：「总裁是个说到做到的人，他过去说要做的东西，现在都成功了，跟着这样的人打天下，不会失败。如果换做另一个人领军，那我不会做！」

On making a comeback to the direct selling industry with ecKare, Alex said, “I see a great project here!” Ahead of its’ competitors, “ecKare” united direct selling with social networking and e-commerce…..this is a revolutionary business model! Working with Gary Wang, the CEO, is also a force of motivation! Our CEO is a man of his words, he had made everything he promised in the past come true, following a leader like this, there’s no chance of failure! If it’s another man leading the army, I won’t have that level of faith!”

东森代表的严选品牌力更是他看重的要点，「现在大家在卖保健食品、维他命，很多人听了会觉得『又来了』。但东森不一样，东森是大品牌，除了保健食品还有食品、家用品、美妆保养等产品服务，而且品质良好，大家几乎都买单。」此次疫情也给他启示，「未来不是选不选择加入社交电商，而是为了生存。想转型加入，现在就是时机，做对决定，开始行动，就是这么回事。」

The powerful brand behind ecKare is also a key element, “everyone else is selling healthcare products and vitamins…..people would think they’re the “same cliché”. But ecKare in the Eastern Group is not the same. It’s a well-known brand! Other than healthcare products, there’re food, household appliances, beauty products and many other items. You can definitely trust the quality level, hence, everyone would trust the brand and want to buy the products.” This pandemic also gave him a revelation on that “you don’t get to choose whether to you should use the social e-commerce platform or not! It had already become a part of survival for our future. This is the time to be part of the change! Make the right decision and act now! It’s that simple!”

▲在疫情底下，亲眼目睹美国经济瞬间萧条的Alex，提醒台湾的大家，当单纯做电商与传直销已经走到瓶颈，双方结合是全新方向。「这个模式未来一定会被复制，与其将来与更多人竞争，现在转型就是最好时机。」During this global pandemic, Alex experienced the collapse of U.S. economy, and he reminds everyone in Taiwan, both the old e-commerce business and the direct selling industry are now experiencing bottleneck period. But when combining them together, it is a whole new world and a brand new direction in business. “This model is what others will try to copy, and many will try to compete with us…….Now is the best time to start!”

Alex选择合作的「全网赢销」团队，曾让许多人感到惊艳。彭振东回忆：「Caro团队独创的系统操作过程，不断创造社交电商的极限，完全打破我们对社交工具的认知。」让东森由上到下都一致认同该团队的不可取代性很高。

The “NetsVictory” team Alex chose to work with has amazed many people. Peng recalls “Caro’s team has a unique system, which continues to test the limits of social networking e-commerce model. They have gone far from what people think as the limit, based on the knowledge we have on the way to use our tools.” Everyone in the business group knows what an irreplaceable place this team represents.

Caro透露，这个系统就是「陌开三步骤」。「我自己其实不喜欢推销，所以我们团队的主力是『陌生开发』！」陌生开发听起来很难，但团队针对人性与人的需求，精细设计3个步骤，只要加入的经销伙伴跟着做，整个生意过程就会反过来，「不用推销，而是客人追着你跑。」然而，支持「陌开三步骤」成功的关键，还是与「东森品牌」脱不了干系。她直言，现在想开发新客户，介绍品牌背景半小时人家可能都不相信，讲出「东森」二字，从东森严选家用品、草莓网美妆、自然美顶级护肤保养甚至宠物服务无一不包的高质量品牌，很快就能收服新客人的心。Caro强调「封城封路封小区，就是不会封网路」，在各方产业皆萎靡、寻求纾困振兴下，由东森领军的社交电商，反而在台湾就能开拓国际市场！

Caro said, the power lies in our “3 steps of cold-calling”. “Personally, I don’t like the concept of hard-selling, so we explored a different way to do things and we conduct the business with “cold-calling”. It sounds hard, but the team designed these 3 steps of cold-calling, based on the qualities of human. If distributors really stick to these steps, the business will “chase after you” without doing any hard-selling. Being said, the key to success of the “3 steps of cold-calling” still needs to rely on the brand of the company. Caro said, when talking to new clients, if you mention “the Eastern Business Group”, it means “high quality” and carefully selected household appliances, Strawberry Net, Nature Beauty skincare and even service for pets! This seals the deal instantly! Caro emphasized, “the town and districts will go through lockdowns, but internet won’t be blocked!”, every single industry will be affected and all will be looking for a way out. Only the social networking e-commerce Eastern Business Group’s ecKare is leading the way, it’s business will, from Taiwan, expand worldwide!

▲Caro分享以一支手机「网路行销」的概念，并以团队独特的筛选方式，找出精准的销售对象。Caro shared her concept on “Internet Marketing”, business conducting through a cell phone. She also shared on the way her team interact with potential customers through a unique process.

面对目前疫情，彭振东认为，任何市场都有转机也有挑战，就看转型的速度与应变能力。「今年东森五月单月业绩破亿，六月也破到一亿五，几乎是等比成长！」辉煌的成绩，牵动更多人想创业的动力，不少实体店老板已成为东森主要的加盟商。「我们希望这波疫情过后，东森持续因应市场推出创新的工具与商业模式，让跟随东森的创业者都能完成初衷，实现自己的被动收入、财务自由！」

The pandemic plays as a turning point and it a challenge for all markets in Peng’s perspective. “It all depends on how fast one can change his or her business model. ecKare of Eastern Business Group is looking at over NTD100 million revenue in May 2020, and over NTD150 million in June 2020. A monthly growth of 50% growth!” The great results are the reason why people would want to join us and start their ecKare business. More and more entrepreneurs are becoming distributors of ecKare. “We are hoping that, after this pandemic, ecKare from the Eastern Business Group will be launching more and more, innovative tools as well as business models. This way, many more people would be able to achieve what they have always wanted to achieve in life. This business plan will increase people’s passive income and eventually, allow them to achieve finance freedom!”

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