戴正吴给媒体的信「期许夏普实现盈利、重返东证一部」
▲戴正吴在给媒体的贺年信中，写下对2017年对夏普的期许。（图／记者周康玉摄）
夏普社长戴正吴昨（4）日公布写给媒体的贺年信，信中除了回顾2016年自己历经接任夏普总裁、夏普转型，还说明今年将布局电视品牌授权，重返欧洲，并且期许自己带领夏普实现盈利，返回东京证券交易所第一部。
戴正吴表示，夏普的目标，就是秉持“one sharp”政策，将和最大股东，也就是鸿海集团发挥协同作用，达到收入和实现盈利能力，并返回东京证券交易所第一部。
戴正吴信中提到，他接任夏普总裁后，公司每步的布局策略都以“Be Original”－－夏普新的企业革言为准则；并宣布夏普的今年目标：包括2月将收购欧洲电视品牌授权商UMC、扩大与AI和物联网相关的AIoT相关产品，希望重获所有利益相关者的信任，在2017年「翅膀飙升至更高」。
戴正吴指出，未来将继续扩大与AI和物联网等AIoT相关产品，以实现对智能家居、智能办公、智能工厂、智能城市连接的智能社区的愿景，我们将加快我们的行动，创造展示夏普原创性的产品和服务。
对于日本东京奥运，戴正吴更是做好了准备，他说，宽带卫星数字广播接收机兼容8K（超高清晰度或超高清晰度）在去年10月举行的CEATEC JAPAN 2016展览会上获得内务和通信部（MIC）奖，接收器是他们致力于开发8K和下一代广播设备的相关技术的一部分，以支持将于2018年在日本开始的8K广播的准备。
戴正吴表示，通过他们的整体实力，希望重获所有利益相关者的信任，并在2017年将夏普的翅膀飙升至更高。
---------------------------------------
戴正吴给媒体的贺年信全文如下（英文）：
As many of you are aware, Sharp introduced a new management system on August 13, 2016, and as part of that important transition, I assumed the position of President tooversee its implementation. Our immediate task was to introduce new Basic Management Policies as part of our plan to achieve profitability as soon as possible and to rebuild Sharp as an iconic global brand. Since then, we have diligently and successfully executed the plans and reforms.
正如许多人所知，夏普在2016年8月13日推出了一个新的管理系统，作为这一重要转型的一部分，我担任了总裁的职位，以监督其实施。我们当前的任务是引入新的基本管理政策，作为我们计
划的一部分，尽快实现盈利，并重建夏普作为一个标志性的全球品牌。从那时起，我们勤奋，成功地执行了计划和改革。
Integral to this process was our announcement of our “One SHARP” policy to drive greater collaboration throughout our company and to reinforce our overall strengthand capabilities. Success in doing this is critical to our efforts to expand our business and meet the expectations of all our stakeholders. We also introduced a new corporate motto, “Be Original.”, a motto that builds on our heritage and the spirit and values of “sincerity and creativity” that have guided Sharp over the past 104 years since our founding. “Be Original.” is our commitment to our customers to provide innovative products and services that are unique to our company.
这一过程的一部分是我们宣布我们的“one sharp”政策，以推动在我们公司的更大的协作，并加强我们的整体实力和能力。这样做的成功对我们扩大业务和满足所有利益相关者的期望至关重
要。我们还推出了一个新的企业格言“Be Original”，这是一个基于我们的传统和“诚意和创造力”的精神和价值的座右铭，这是夏普从成立以来的104年的指导。 “Be Original”是我们
对客户的承诺，为我们公司提供独特的创新产品和服务。
Last year, we were able to create new products that reflect our commitment to “Be Original.” These include RoBoHoN, a mobile robotic phone, a chemical-free Plasmacluster air purifier with mosquito catcher, a Plasmacluster refrigerator with a storage battery that allows uninterrupted usage in the event of a power failure,and a griller that cooks with superheated steam. We are pleased with the positive market response to these and many other of our new products.
去年，我们能够创造出反映我们对“be original”的承诺的新产品，其中包括RoBoHoN，移动机器人手机，无化学品蚊取空气清净机，Plasmacluster冰箱与蓄电池，允许不间断在电力故障的情况下的使用，以及用过热蒸汽烹饪的烧烤机。市场对这些产品积极反应感到高兴。
We were particularly pleased that our advanced wideband satellite digital broadcast receiver compatible with 8K (Super Hi-Vision or ultra-high definition) won theMinister of Internal Affairs and Communications’ (MIC) Award at the CEATEC JAPAN 2016 exhibition held last October. The receiver is part of our focus on developingrelated technology for 8K and next-generation broadcasting devices to support preparations for 8K broadcasting, which is scheduled to start in Japan in 2018.
我们特别高兴的是，我们的先进的宽带卫星数字广播接收机兼容8K（超高清晰度或超高清晰度）在去年10月举行的CEATEC JAPAN 2016展览会上获得内务和通信部（MIC）奖。接收器是我们致力于开发8K和下一代广播设备的相关技术的一部分，以支持将于2018年在日本开始的8K广播的准备。
We are applying “Be Original.” not only to our products but also to our company as well. In line with this, we reacquired our Tanabe building, the important andhistoric location where Sharp first started as a company, and we will use this as our base as we create new business models for future growth. In February this year,
we will acquire a majority stake in UMC Group, the brand licensee of our TVs for the European market, making UMC a consolidated company under Sharp, and enabling us tore-enter the European TV business.
我们正在应用“Be Original”，不仅对我们的产品，而且对我们的公司。与此同时，我们重新获得了我们的Tanabe建筑，这是夏普首先作为一家公司的重要和历史位置，我们将使用它作为我们的基础，为未来的增长创造新的商业模式。今年二月，我们将收购UMC集团的多数股权，UMC集团是欧洲市场的电视品牌授权商，使得UMC成为夏普的合并公司，使我们能够重新进入欧洲电视业务。
Sharp also announced that we will pursue “people-oriented Internet of Things (IoT)” products and solutions that are unique to our company by leveraging synergiesthroughout our company and combining our business and technology capabilities for product planning and development. This year, we will continue to expand our AIorelated products bringing together AI and IoT to realize our vision of a smart community, where “smart home”, “smart office”, “smart factory” and “smart city”are connected, and we will accelerate our actions to create products and services that demonstrate Sharp’s originality.
夏普还宣布，我们将通过利用我们公司的协同效应，结合我们的业务和技术能力，为产品规划和开发，追求“以人为本的物联网（IoT）”产品和解决方案。今年，我们将继续扩大与AI和物联网相关的AIoT相关产品，以实现我们对“智能家居”，“智能办公”，“智能工厂”和“智能城市”连接的智能社区的愿景，我们将加快我们的行动，创造展示夏普原创性的产品和服务。
By utilizing our technological expertise, product development capabilities and sales force experience, which we have accumulated over our company’s 104-year history,and maximizing synergy with Hon Hai Group, our majority shareholder and the world’s largest consumer electronics manufacturer, we aim to grow our revenue and achieveprofitability, as well as return to the First Section of the Tokyo Stock Exchange.
通过利用我们在我们公司104年的历史中积累的技术专长，产品开发能力和销售经验，并与我们的大股东和全球最大的消费电子制造商鸿海集团最大限度地发挥协同作用，我们的目标是，收入和实现盈利能力，并返回东京证券交易所第一部。
In addition, by augmenting our overall strength and continuing to focus on realizing our promises, we wish to regain the trust of all stakeholders and spread our wingsto soar even higher in 2017. We would like to ask for your continuous support in the year ahead.
此外，通过增强我们的整体实力，并继续专注于实现我们的承诺，我们希望重获所有利益相关者的信任，并在2017年将我们的翅膀飙升至更高。我们希望在未来的一年里能够继续提供支持。
I wish you the best of health and prosperity.
J.W. TaiPresidentSharp Corporation